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Anushka Sharma gets flak for brand’s outfits being ‘rip-off’ from Chinese websites


Anushka Sharma gets flak for brand’s outfits being ‘rip-off’ from Chinese websites
Anushka Sharma at the launch of her fashion label in Mumbai on October 3.

Mumbai: Anushka Sharma recently joined a host of celebrities like her rumoured boyfriend, star cricketer Virat Kohli and actors Sonam Kapoor, Shahid Kapoor among others to launch their own fashion labels.

The actress unveiled her brand Nush at an event in Mumbai on October 3 and also posted its promos on Twitter. However, the designs are now being accused of being a rip-off from outfits on various Chinese e-commerce websites.

According to a report in Mumbai Mirror, a black bomber jacket with floral motifs, a pink bomber jacket, a parka, a tan trench coat and a pair of striped pants in monochrome have been particularly termed a ‘direct copy.’ Several people also pointed it out on social media.

This despite the fact that the actress claimed to have spent enormous amount of time brainstorming on the designs. In one of the promo videos, Anushka claims to have spent nine hours on a brainstorming meeting.

At the launch event as well, she was quoted as saying, “There were meetings we would have at the sampling stage of the collection and I remember slotting two hours for them but they went on for far longer. Some of them were at my home and I remember my mum saying, ‘Khaana toh kha lo.’ But I enjoyed the process that I didn’t realise how much time had passed.”

On being contacted, Anushka’s spokesperson told the daily, “Several discrepancies have come to light over the last two days and we are in the process of getting to the bottom of this. We will not stop at taking the most stringent action required to resolve the situation and will share more details when we have complete clarity on the matter.“

While controversies over the plagiarism of film scripts, songs etc. are common, it is perhaps the first time in recent years that an actress has made headlines over fashion designs.

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