Mexico City: There is a force more powerful than prejudice, which cannot be contained by any wall, which unites people in friendship even if they do not speak the same language.
That force is beer, according to a trio of craft brewers from the United States and Mexico that have teamed up to create a new brew for the President Donald Trump era.
The beer’s label portrays the American president as a traditional Mexican mariachi musician with a swastika belt buckle.
The brewers say the cross-border venture aims to refute Trump’s anti-Mexico rhetoric. “The important thing was to make this product together and show that the president of the United States is wrong, that what he’s saying is wrong,” said Jose Fernando Rincon, head of Mexican brewery Error de Diciembre.
“It doesn’t matter what he says, friends will be friends, no matter if there’s a wall between them.” Rincon teamed up to make the beer with fellow Mexican brewery Cru Cru and Utah-based Epic Brewing.
The New England Pale Ale, which features a hint of mango, is called “Amigous” — a play on the way Americans pronounce the Spanish word for friends.
Its creators say it is a fitting tribute to Trump. “Ironically, it turned out to be very bitter, like Trump, and very orange because of the mango — also like Trump,” said Cru Cru’s Luis Enrique de la Reguera.
The beer has been a success in Mexico: the first run of 1,200 bottles and 400 liters’ worth of kegs sold out in three days on demand from specialty stores and Mexico City bars.
The brewers are now looking to export it to the United States — but are working on a different label first.