Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping up on us, now is the time to make those shopping changes that move the needle.
I’ve put together a list of seven tips to bring your shopping campaigns to the next level.
Tip #1: Use the multiple-campaign method to bucket keywords
This is probably the single best upgrade I’ve made over the past years in how we manage shopping campaigns at Ripen, my employer. The method was originally pioneered by Martin Roettgerding on his blog, but a step-by-step guide can be found here.
While I do recommend reading that article in full, I’ll review the basic premise. At its core, it utilizes negative keywords and campaign priority. AdWords will serve a high-priority campaign above a medium-priority campaign. Same goes for medium- and low-priority campaigns.
So, you create three shopping campaigns with different priorities.
[Read the full article on Marketing Land.]