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Bing Ads Adding Support For Upgraded URLs

Bing Ads Adding Support For Upgraded URLs

In response to Google AdWords’ roll out of Upgraded URLs, Bing Ads will soon be adding support for the new tracking parameter feature to ensure a smooth process when migrating campaigns from AdWords.

In a blog post Tuesday, Jamie Chung, program manager at Bing Ads, said support for importing Upgraded URLs from AdWords will be available by early May.

The feature will then be available within the Bing Ads platform by the end of summer 2015.

When advertisers import their campaigns, Bing Ads will use any existing AdWords tracking templates to create a destination URL for Bing Ads. Note that Bing Ads cannot import URLS with custom parameters such as {_creative}=1234, for example. Any custom parameters will be skipped over during the import. (See below for additional ValueTrack support.)

Here’s a handy chart showing which type of URL Bing Ads will use on a text ad, keyword or sitelink extension during an import from AdWords:


Expanded ValueTrack Support

Bing Ads will be adding some support for the expanded use of ValueTack parameters now available in Upgraded URLs. Bing Ads will support three additional dynamic text parameters, with support for additional parameters coming at a later date. The full list of supported substitution parameters in Bing Ads is available here.


The next version of the Bing Ads API, set to roll out this summer, will include Upgraded URLs functionality as well.