The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items one at a time.
It’s now possible to pause or enable multiple campaigns, ad groups, ads or keywords simultaneously, either by selecting all or several individual elements.
Coming soon, says Jamie Chung, Bing Ads program manager, will be bulk and shared budget management and bulk bid management for ad groups and keywords.