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Bing Ads Introduces More Functionality To Recently Overhauled Home Page Dashboard

Earlier this month, Bing Ads unveiled a total overhaul of the Home Page dashboard at the account level to provide a complete at-a-glance performance overview. As of Monday, a couple of more features are now available.

Customized Modules: The home page can feature many preset modules, but now you can also customize those modules with filters. When you save a filter on the Campaigns tab (new as of last week), it will show up as an optional module under the Customize Modules drop-down in the upper left corner of the Home Page.

Here’s an example of a saved filter that shows Keywords with high click-through rates now available from the list of modules.


Time Period Comparisons: The period-over-period comparison tool has been brought over to the Home Page to make it easy to review performance trends. The comparisons will appear in the top KPI summary bar and the performance graph.

Bing Ads says both updates are the result of customer feedback, so if there is other functionality you’d like to see in this report, let the team know and it might come true.