After launching Shopping campaigns in the US in July, Bing extended product ads to the UK and Australia with a beta test of Shopping Campaigns the following month. Now, Shopping Campaigns are fully rolled out in the UK.
Shopping campaigns in Bing reflect the campaign structure for product listing ads that Google introduced in 2013 and made available globally in early 2014.
Currently, Bing Shopping campaigns are available in the US, the UK, Australia, France, and very soon will be in Germany. Shopping campaigns can be built from scratch in Bing Ads or imported from AdWords.