In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Yesterday, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today, Google has confirmed that the interface is rolling out to more AdWords users.
Yatin Mulay of Zen Online Marketing logged on to see the above new tab-less interface (with data redacted). He went on to state that some features were hard to find in the new interface and that it was a “radical” change.
In regard to the new interface surfacing, a Google Representative has confirmed that the interface is rolling out to more users. Previously, Google has stated:
Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.
It should be noted that this move is purely an interface design change — it will not change the core functionality of AdWords. In fact, in a phone interview with Search Engine Land back in March, Paul Feng, AdWords product management director, had stated that the change will help advertisers reach across the spectrum of search, display, shopping, mobile and video.