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Digital Marketing Interview Questions

A list of frequently asked Digital Marketing interview questions and answers are given below.

1) Explain Digital Marketing?

The Digital marketing is used for interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman.

2) What are the activities used to promote Digital marketing?

The digital Marketing activities are

  • Search Engine Optimization(SEO)
  • Search Engine Marketing(SEM)
  • Content Marketing
  • Content Automation
  • Campaign Marketing
  • E-commerce Marketing
  • Social Media Marketing

3) Name some digital marketing channels?

Digital marketing is facilitated by multiple channels. There are some multiple online marketing channels:

  • Affiliated Marketing
  • Display Marketing
  • Email Marketing
  • Search Marketing
  • Social Marketing
  • Social Media
  • Social Networking
  • Online PR
  • Video Advertising

4) What are Search Engines?

Search engines plays a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are:

  • Google
  • Yahoo
  • Bing etc.

5) What do you understand by PPC ?

The PPP is short for Pay Per Click. It is a marketing technique in which an advertiser pays for publishing his advertisement on the website or mobile app. The commonly used PPC program is Google Adwords.