The internet, combined with the rise of mobile devices, has created a telephonic boom. But while measuring online conversions has become standard practice for most businesses, many companies have a conversion blind spot surrounding their inbound phone calls.
The solution to this blind spot lies in the application of call intelligence.
This white paper from CallTrackingMetrics describes what call intelligence is, why your business needs it and how CallTrackingMetrics takes it even further.
Visit Digital Marketing Depot to download your copy.