Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite.
Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience for our retail brands,” says Eric Papczun, President US of Performics. “The integration is greater than the sum of its parts, and we feel that these combined technologies will give our clients a clear competitive edge in the marketplace.”
The add-on of Channel Intelligence to DoubleClick Search’s e-commerce-centric offering may also be an indication that Google is moving away from the clunky and under-serviced Google Merchant Center. The new Shopping Campaigns for product listing ads allow advertisers to access feed information directly in AdWords rather than having to access Google Merchant Center.