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Everything you need to know about SEO, delivered every Thursday. Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]


Everything you need to know about SEO, delivered every Thursday.   Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]

Earlier this year, Google gained access to Twitter data thanks to a new deal between the two digital giants. However, initial findings showed that Tweets were being indexed at a very low rate, with just 0.6% of Tweets indexed in February. As the Twitter deal has begun to roll out, Google has begun to index far more Tweets according to a report from Stone Temple Consulting.

stone0tmeple-chart

From February to June, Stone Temple found a 466% increase in Tweets indexed within the first seven days. In February, just 0.6% of Tweets were indexed and last month that number shot to 3.4%. While these increases are promising, there is still more than 96% of Tweets that aren’t indexed.

Similar to previous findings, Google still has a major bias towards Twitter accounts with a high follower account and more so to those with a higher “Social Authority.” In the full report, Stone Temple shows that it may not be all about follower count, and there is a correlation between those with higher engagement levels and overall “authority” and indexation.

social-authority

To find these results, Stone Temple Consulting analyzed the same exact 900+ user set that was analyzed in February. Additionally the desktop user agent was used when performing this study.

For the full results, see the in-depth report over at Stone Temple Consulting.

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