Google seems to be allowing some business owners to verify their local listings within Google My Business through email verification.
Kiran C. Kumar posted a screen shot of this in action on Twitter. You can see Google here is offering Kiran three methods to verify the business. The first option is by emailing an email address for instant verification. The other two methods are typical, via phone or postal card.
Here is a screen shot showing the email option:
Here you can verify the business “by email now,” and it lists one of the email addresses and the business’s official website.
That should help Google get more verified businesses in Google My Business/Google Maps.