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Google Non-Mobile Friendly Icon Being Testing In Mobile Search Results


Google Non-Mobile Friendly Icon Being Testing In Mobile Search Results

Google is testing a new icon in the mobile search results that symbolize when a search result links to a page that is not mobile friendly. The icon is a mobile smartphone with a slash through the phone. Here is a picture from @malcolmcoles:

google-not-mobile-friendly-icon-ios-1413201893

This is compared to what Google was testing a couple weeks ago with a mobile friendly icon in the mobile Google search results. That looked like this:

google-mobile-icon-serps

Google is clearly testing to see if they see a better response from searchers either from showing a mobile friendly icon, a non-mobile friendly icon or no icon at all.

 

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