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Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday

Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. According to the most recent data from online retail commerce platform Mercent, Google Shopping contributed 54 percent year-over-year same-seller growth on Cyber Monday, while Amazon achieved 23 percent same-seller growth compared to Cyber Monday 2012. The Mercent eCommerce Performance Index includes  550 retailers selling across over 200 online channels including Google, Amazon and eBay.

“Google continues to invest in the retail sector offering more engaging shopping tools that enable consumers to efficiently research and shop through Google. Retail sales figures show these investments are positioning Google as a formidable competitor to other leading channels including,” commented Eric Best, Chairman and CEO of Mercent.


Google Shopping grew approximately 70 percent and 47 percent on Thanksgiving Day and Black Friday respectively according to Mercent’s eCommerce Performance Index. Just prior to the holidays, Google made several changes to the Google Shopping interface with an aim to make it easier for consumers to compare products, find nearby availability and save shopping lists. Nearly half of retailers report participating in Google Shopping via the platform’s paid product listing ads.

Amazon’s same-seller growth was still significant, with 29 percent year-over-year growth on Thanksgiving Day and 25 percent year-over-year growth on Black Friday.

Echoing other reports, Mercent reports overall strong sales among  its retailer client base over the five-day shopping bonanza it dubs the “Cyber Five”. Even the slowest of the five days, Sunday, saw 20 percent same seller growth overall across channels. Overall e-commerce sales rose 33 percent on a same seller basis on Cyber Monday.