At SMX West yesterday, Behshad Behzadi, Principal Engineer at Google Zurich, said Google is working on conversational search. Conversational search would allow users to buy or locate products by just talking to their devices.
Behzadi gave the example of being able to find a product you are looking at for a lower price or finding nearby stores. But what about also making purchases for products directly from voice search, such as “Okay Google, find me a 1TB solid state external hard drive?” Google then shows you the results, and you say, “Purchase the one from BestBuy.” Then, the next thing you know, you have a receipt from BestBuy with your delivery information.
Behzadi said Google is “working on conversational shopping.” Behzadi is not part of the ads team, but as one would imagine, Google Product Listings data structure would fit well for conversational shopping.
How far away do you think we are from being able to buy products from Google using voice search? If I had to guess, a year or so out.