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Harvard Business Review report: Using analytics to create customer value


Harvard Business Review report: Using analytics to create customer value

According to this Harvard Business Review report presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market.
In this paper, HBR reviews:

  • The competitive advantage of business analytics
  • How demand analytics impacts company performance
  • The drivers that create customer value

Visit Digital Marketing Depot to download your copy.

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