You’re an expert about a lot more topics than you probably think — topics you could cover in engaging and interesting online content.
Does this idea surprise you? Well, have you had spectacular successes in business? Embarrassing failures? Have you learned lessons along the way?
There are probably more ways for you to create useful, actionable content based on your own experiences than you realize.
In fact, sharing your personal knowledge about a topic — the specific things you do well, the processes you’ve used that have worked well, and the things you’ve tried that didn’t succeed, etc. — is a great way to attract the attention of thought leaders and prospects. And that attention will likely result in links that build your authority and improve your rankings in the SERPs.
Some of the most successful content creators use this technique consistently. Check out my full column on Marketing Land where I’ll share the questions you can ask of yourself (or your business) to come up with great content ideas based on what you already know.