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In the age of the empowered consumer, you don’t manage the journey, your customers do


In the age of the empowered consumer, you don’t manage the journey, your customers do

Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them take action to create conversations that address customer needs in context and in real time.

Read “Customer-Managed Journeys: Beyond the Map to Actionable Journey Insight,” presented by Arke Systems, and find out more.

Visit Digital Marketing Depot to download this MarTech white paper.

 

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