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Modern Marketing Essentials Guide: Content Marketing


Content marketing is driving the way marketing organizations are engaging their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd.

This guide from Oracle will help you out at every point in your organization’s content marketing planning process. Learn how to: develop a balanced content marketing plan to support your most significant business objectives; maximize existing content to create additional assets; and capitalize on the idea of “content as data” (including must-have content marketing metrics).

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