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Report: No, Google Maps Not Responsible For iOS 6 Upgrades


Report: No, Google Maps Not Responsible For iOS 6 Upgrades

The notion that Google Maps drove a rash of iOS 6 upgrades turns out to be wrong according to ad network Chitika. As several people have already argued, iOS 6 traffic growth more likely came from the release of the iPhone 5 in China (Apple said it sold 2 million handsets over the initial weekend).

Mobile ad exchange MoPub earlier this week suggested a large contingent of Apple iPhone owners who hadn’t yet upgraded from iOS 5 to iOS 6 were prompted to do so by the release of the new Google Maps app. That story seemed to fit with the immense anticipation and interest, among tech writers, in Google’s native maps app.

The story also seemed to be confirmed by Google’s Jeff Huber’s statement that the new Google Maps app had been downloaded more than 10 million times in the first 48 hours following its launch. Indeed the Google Maps app is hugely popular.

Chitika’s data show that iOS 6 adoption in the US was essentially flat in the two days following the launch of Google Maps for iOS:

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Mobile ad exchange MoPub earlier this week suggested a large contingent of Apple iPhone owners who hadn’t yet upgraded from iOS 5 to iOS 6 were prompted to do so by the release of the new Google Maps app. That story seemed to fit with the immense anticipation and interest, among tech writers, in Google’s native maps app.

The story also seemed to be confirmed by Google’s Jeff Huber’s statement that the new Google Maps app had been downloaded more than 10 million times in the first 48 hours following its launch. Indeed the Google Maps app is hugely popular.

Chitika’s data show that iOS 6 adoption in the US was essentially flat in the two days following the launch of Google Maps for iOS:

 

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