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SearchCap: Google’s quality updates, link building & agenda for MarTech Europe

SearchCap: Google’s quality updates, link building & agenda for MarTech Europe

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
    Oct 11, 2016 by Glenn Gabe
    In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
  • I’ll stop the world and link with you
    Oct 11, 2016 by Julie Joyce
    Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
  • Google looking at how to measure brand awareness for search
    Oct 11, 2016 by Barry Schwartz
    Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness.
  • See the complete agenda for MarTech Europe
    Oct 11, 2016 by Scott Brinker
    Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Using Google to drive offline sales
  • Facebook tests ads in Groups, potentially easing ad load issue
  • Expedia now lets you pick Hawaii travel packages with your smile
  • Forget about unique content. Try actually BEING local!
  • Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
  • Twitter’s debate live stream viewership exceeds NFL audience — again
  • Your most effective marketing assets may be hiding in your fans’ social activity
  • Top 10 YouTube ads in September: Apple ranks No. 1, Clash Royale wins 3 spots
  • Marketing automation made easy
  • MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more
  • Will the end of Samsung’s Galaxy Note boost sales of Google’s Pixel?
  • See the complete agenda for MarTech Europe
  • The mobile wallet could grow up to become a real marketing channel
  • Workplace by Facebook opens to organizations across the globe

Search News From Around The Web:

Link Building

  • Going Viral With Backlinks (Here’s How to Do it) – Chapter Seven,
  • Google Says International & Multilingual Links Are Not Seen As Spammy, Search Engine Roundtable
  • Google: Penguin is Not a Machine Learning Algorithm,
  • Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s), Search Engine People

Local & Maps

  • Do Citations Matter Anymore For Local SEO?, RicketyRoo Inc

Search Marketing

  • All You Need To Know For Moving To HTTPS,
  • Use Micro-Moments To Drive Conversions, PPC Hero
  • We Fought the Comment Spam (and the Comment Spam Didn’t Win), Moz

SEM / Paid Search

  • AdWords Structured Snippets Extension for B2B Advertisers, KoMarketing
  • Awesome Results from Bing RLSA Lists, Metric Theory
  • Campaign-level positive user lists for remarketing, targeting, and bid modifiers coming to AdWords API, Google Ads Developer Blog
  • Expanded Device Targeting is on its way, giving you more flexibility to optimize your campaigns, Bing Ads


  • How to avoid problems with duplicate content,
  • How to Learn SEO: 9 of the Best Resources to Bookmark,
  • How to Optimize for Google Home NOW #OKGoogle,
  • HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort,
  • Website translation | How to do multilingual SEO in 8 steps,