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SEO Interview Questions

A list of frequently asked SEO interview questions and answers are given below.

1) How can you define SEO?

SEO stands for Search Engine Optimization. It is a set of process to increase the amount of visitors to a websites. It enhances the visibility of web page at the top of search engines.

2) Define ON page and Off page SEO?

On page SEO means to optimize your website and make some changes on the title, meta tags, structure, robots.txt etc.

Off page SEO means optimizing your websites which involves backlink, social media promotion etc.

3) Define some Off page SEO techniques?

There are several techniques used in Off page SEO that are given below:

  • Directory Submission
  • Social Bookmarking
  • RSS (Really Simple Syndication) Submission
  • Classified Submission
  • Article Posting
  • Blog Posting
  • Press Release Submission
  • Blog Commenting
  • Yahoo Answer etc.

4) Define BLOG?

A blog is an information on the website. Blogs are usually the work of a single individual or of a small group on a particular subject.

5) What are some techniques of Black Hat SEO?

  • Keyword Stuffing
  • Cloaking
  • Doorway page
  • Link Farming
  • Hidden Text etc.

6) What do you mean by Spider?

Many search engines use programs called spiders to index web sites. Spiders follow hyperlinks and gather textual and meta information for the search engine databases. Spiders may also rate the content being indexed to help the search engine determine relevancy levels to a search.

7) Why the title tag is valuable?

In SEO the title tag is very important it is highly recommended to include a unique title that exactly tells about the contents site in a page.

8) What is cloaking?

Clocking is a technique which is used in Black Hat SEO that enables to create 2 different page where the page content is presented to search engine spider.

9) Is HTML case-sensitive or case-insensitive?

HTML is a case-insensitive language because it doesn’t matter for uppercase or lowercase.

10) What is the difference between SEO and SEM?

SEO is a process to get our website appear in the search engine result page.

SEM is a search engine marketing to purchase space in search engine result page.

11) Does google use the keyword meta tags?

No, Google does not use the keyword meta tags.

12) What are the tools used in SEO?

  • Google webmaster tools
  • Google Analytics
  • Open site explorer
  • Alexa
  • Website grader
  • Keyword Planner
  • Plagiarism Checker etc.