Most retailers know that performing search optimization on Amazon is a different animal than with a traditional search engine. A new study across 344,936 unique products and 746,500 search results from Ripen eCommerce confirms these thoughts.
The study analyzed various factors including keywords in a products title/feature/descriptions, Amazon Best Sellers Rank, fulfillment options, prime eligibility and more.
The top 5 factors that correlated with a better ranking were:
- Amazon Best Sellers Rank (Sales Rank)
- Items Sold/Fulfilled by Amazon
- Keywords in Product Title
- Prime Eligible products
While the above factors helped bolster the visibility of a product in the search results, one factors correlated with a lower Amazon ranking: Third Party Fufilled Products (even if Prime eligible). When a product wasn’t fufilled by Amazon, there was a strong correlation with decreased visibility.
For more information and full data see the full Ripen eCommerce Amazon SEO Study.