Microsoft & Yahoo Search Deal
Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
Google continues to dominate the global search market with 54.7 percent of search ad revenues worldwide in 2014. But mainland China’s ban on Google is…
Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC
This morning Yahoo and Microsoft announced an amended search relationship. While it keeps the basic framework of the original deal in place it gives both…
Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires
Last week Yahoo and Microsoft announced some important new terms for their Search Alliance agreement. The renegotiated deal now allows Yahoo to serve its own…
Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly
Bing Ads has released new data showing the weekly trending of Yahoo search ad click volume that’s served through Bing Ads. The numbers go back to the beginning…
12 Biggest Things To Happen In PPC So Far In 2015
What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of…
Bing Cashback: Don’t Leave Your Piggybank On The Table
As early as Fall 2008, Microsoft set off on a crusade to openly evangelize what would become “Bing Cashback” with strategic agency partners and retail…
What Does Yahoo’s New Google Partnership Mean For SEO’s Future?
For the past 15 years or so, the search engine hierarchy has been pretty clear: Google is the dominating force in the search world, with…
