Stats: General
Reports: Tablet Paid-Search Spend Surpasses Smartphones
Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article…
Coaxing smarter paid search bidding decisions out of sparse conversion data
Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense…
6 Local SEO Stats Every Online Marketer Needs To Know
If you own a local business, you already know how important it is to rank in local search results. Now that the internet has become…
IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years
The first quarter of 2015 was a strong one for the US paid search market. Year-over-year growth of 26 percent marks the highest increase in three…
PPC Trademark Bidding In Q1 Fell Sharply After The Holidays; Highest In Home Services Industry
BrandVerity issued its third State of Branded Keywords in Paid Search report this week. The report looks at trademark usage on the core branded keywords…
US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]
Search ad spend growth slowed in the US, rising 14 percent year-over-year in Q2 for Merkle RKG’s predominantly large retail clients. The firm’s latest Digital Marketing…
12 Biggest Things To Happen In PPC So Far In 2015
What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of…
US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini
Search spend growth in the US slowed for the second consecutive quarter in the 3Q15, according to IgnitionOne’s latest digital marketing report. The firm points…
Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]
Global paid search ad spend increased 10 percent year over year in Q3 2015, according to Adobe’s latest digital advertising report, which looks at billions of…
Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study]
Merkle RKG released its digital marketing report for the third quarter this week. In all, paid search spend rose 19 percent in the US among…
