For most advertisers, the process used to place bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive Search Bidding.
If you’re using paid search but think your campaigns could perform better, this white paper from 7 explains how Predictive Search Bidding can give them a boost.
Visit Digital Marketing Depot to download your copy.