Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet it‚Äôs harder than ever to identify those keywords.
Google‚Äôs encryption of search referral keywords means that SEOs have no visibility into natural search terms: the majority are ‚Äúkeyword not provided.‚ÄĚ SEMs need insight into competitive keywords that drive volume and revenue ‚ÄĒ but they struggle to find the tools that can help.
Join Russ Jones, Principal Search Scientist at Moz.com, and Randy Antin, Vice President of Marketing at Jumpshot, for this webcast, where they will discuss ways to discover the keywords that convert.
RSVP now for ‚ÄúTying Keywords to Conversions in a ‚ÄėNot Provided‚Äô World,‚ÄĚ produced by our sister site, Digital Marketing Depot, and sponsored by Jumpshot.