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What’s new and cool at Google from SMX East 2016


What’s new and cool at Google from SMX East 2016

At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director of Google Analytics (@babakph).

Dischler shared recent updates and changes to the Google AdWords platform, while Pahlavan covered the same for Google Analytics.

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