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Why We Don’t Buy: Consumer Attitudes On Shopping Cart Abandonment

Most online retailers experience a high rate of cart abandonment and are searching for effective strategies to bring shoppers back without annoying them.

For this paper from Bronto Software, more than 1,000 online shoppers were surveyed about their awareness of shopping cart technology, expectations for marketing when they abandon a cart and more. This report:

  • Explains why consumers are abandoning more frequently and how this could be an opportunity for marketers.
  • Analyzes what the consumers want to happen when they abandon a cart and what will annoy them.
  • Examines key components of the shopping cart and email strategies.

Visit Digital Marketing Depot to download your copy and learn more.